Providing market intelligence for more than 35 years

In The News

Netflix bets big on Christmas NFL streaming

“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates.

She was one of many viewers who experienced technical difficulties. On social media, reports abounded of issues with buffering and low resolution.

“We drove over to a friend’s across the street. They were also having problems, but they ended up … throwing it from the phone to TV,” she said.

From the article, "Netflix bets big on Christmas NFL streaming" by Meghan McCarty Carino

Previously In The News

DIY causing home security disruption

Research from Parks Associates shows that over the past six years, self-installed home security systems are gaining momentum, slowly, but traction no less, over professionally installed systems. Recen...

AI, Sensors and Video Surveillance Verification: Home Security Innovations You Need to Know

Video analytics applications employ artificial intelligence to detect and identify persons, objects, animals, packages, license plates and other subjects of interest visible in video camera feeds. Vid...

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear That’s according to a Parks Associates survey that also queries U.S. broadband households about their opinions on self-monito...