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In The News

Netflix Gets Small Wall Street Boost After Q3 Earnings Surpass Expectations

“Consumers don’t necessarily see a need to decide between Netflix and the new, high profile services, particularly since many of the new services are priced under $8 per month,” Parks Associates analyst Brett Sappington told TheWrap. “Most see it as ‘Netflix and,’ not ‘Netflix or.'”

From the article "Netflix Gets Small Wall Street Boost After Q3 Earnings Surpass Expectations" by Sean Burch.

Previously In The News

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...

Building Grid Resilience Amid Climate Change

According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...

The Smart Money: 7 Smart Home and Security Trends from CES

Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security...

Hub: Amazon Eyes Winning Formula With Ad-Supported Prime Video

A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...