Providing market intelligence for more than 35 years

In The News

Netflix To Grow Fourfold From 2010 to 2020

55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that Netflix will surpass 100 million global subscribers by 2020, while a separate forecast covering 51 countries expects OTT revenues to grow from $4 billion in 2010 to $42.3 billion in 2020, with the US hanging on to its position as the leading market at the end of the forecast period with a 37% share.

From the article "Netflix To Grow Fourfold From 2010 to 2020" by Jack Loechner.

Previously In The News

After Uber's stumble, is it Lyft and Sidecar's time to shine?

Parks Associates analyst Tejas Mehta agrees the bad press won't change much unless Lyft and Sidecar add more investors and find a new way to stand out. "Lyft has been competing with Uber on pri...

Now with Streaming Stick, Roku isn't sweating the blitz

Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and...

Roku still tops as sales of streaming-media players rise

Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report. During the first three quarters of 2014, 10 percent of US households with a...

Chromecast at year 1: Why it's more than just an impulse buy (Q&A)

The Chromecast wasn't the first wireless streaming-media dongle to come along -- Roku had one long before -- but the $35 price and the initial offer of three months of free Netflix sparked a flurry...