Providing market intelligence for more than 35 years

In The News

Netflix Tops OTT Services, Amazon Prime and Hulu Follow

Amazon Prime and Hulu follow, based on an estimated number of subs from Parks Associates. HBO Now and Starz round out the top 5. MLB.TV took sixth followed by Showtime and CBS All Access. Parks Associates noted that online pay-TV services Sling TV and DirecTV Now surpass Hulu with Live TV, YouTube TV and PlayStation Vue to make the top 10.

OTT video sub penetration has reached 64% of US broadband households, according to Parks’ OTT Video Market Tracker, with 36% of broadband households subscribing to two or more OTT video services. Over the past three years, OTT churn rates have gradually fallen from 31% of subscriptions cancelled each year in 2015 to 28% in 2018.

From the article "Netflix Tops OTT Services, Amazon Prime and Hulu Follow."

Previously In The News

VIDAA TV OS ready to compete against Roku, Amazon in US

Executives now want to replicate some of that success in the United States, though they know it will be a challenge: Roku and Amazon control 80% of the domestic streaming TV market with their budget s...

Research: Homeowners Would Switch Insurance to Those That Offer Smart Device Discounts

Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...

Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive