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Netflix Tops OTT Services, Amazon Prime and Hulu Follow

Amazon Prime and Hulu follow, based on an estimated number of subs from Parks Associates. HBO Now and Starz round out the top 5. MLB.TV took sixth followed by Showtime and CBS All Access. Parks Associates noted that online pay-TV services Sling TV and DirecTV Now surpass Hulu with Live TV, YouTube TV and PlayStation Vue to make the top 10.

OTT video sub penetration has reached 64% of US broadband households, according to Parks’ OTT Video Market Tracker, with 36% of broadband households subscribing to two or more OTT video services. Over the past three years, OTT churn rates have gradually fallen from 31% of subscriptions cancelled each year in 2015 to 28% in 2018.

From the article "Netflix Tops OTT Services, Amazon Prime and Hulu Follow."

Previously In The News

Parks Associates is Supporting CEDIA Expo

Join Parks Associates’ Jennifer Kent, VP of Research and Chris White, Senior Analyst, for an interactive in-person session, on Thursday, September 29 at 11:30 AM and 3:00 PM CT at the 2022 CEDIA Expo...

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Parks Associates’ podcast, The Connected Consumer just released a new episode where hosts Chris White and Rosey Ulpino Sera dive into hot IoT topics, with guest speaker Rob Conant, VP of Software and...

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Did you know that by the end of 2025, approximately 93% of US households will have a broadband subscription, either fixed or mobile? Join leading industry executives and analysts at Parks Associate...

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Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session “Tech Innovation and New Partnerships” on November 10 at 11:00 AM CT for insights addressing...

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