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In The News

Netflix Tops OTT Services, Amazon Prime and Hulu Follow

Amazon Prime and Hulu follow, based on an estimated number of subs from Parks Associates. HBO Now and Starz round out the top 5. MLB.TV took sixth followed by Showtime and CBS All Access. Parks Associates noted that online pay-TV services Sling TV and DirecTV Now surpass Hulu with Live TV, YouTube TV and PlayStation Vue to make the top 10.

OTT video sub penetration has reached 64% of US broadband households, according to Parks’ OTT Video Market Tracker, with 36% of broadband households subscribing to two or more OTT video services. Over the past three years, OTT churn rates have gradually fallen from 31% of subscriptions cancelled each year in 2015 to 28% in 2018.

From the article "Netflix Tops OTT Services, Amazon Prime and Hulu Follow."

Previously In The News

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Last week, we ran a story about a recent Parks Associates study concerning the rising interests in smart video doorbell installations. Now, Parks Associates has released a new white paper – sponsor...

Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says

Revenue from sports streaming and cable subscriptions in the US is expected to increase from $13.1 billion last year to $22.6 billion by 2027, according to intelligence firm Parks Associates. From...

Disney+ Will Start Restricting Password Sharing in Canada

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Housing 3.0: Where Technology Drives Construction, Operations, UX, And Revenue Opportunities

Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates, says that consumers expect Uber-like experiences where technology is built in the experience and works....

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