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In The News

New Amazon Prime Monthly Sub Aims At Netflix

It would seem that offering the new monthly deal lets Amazon give viewers a way to see current Amazon original series, perhaps in binge mode, a few times a year rather than maintaining the service all year. As more consumers opt for OTT viewing, the Amazon alternative does provide a way to see video on a tighter budget, or sample it without making a larger commitment.

According to new Parks Associates data, Amazon Prime Video has 22.5 million customers, but a churn rate of about 19%. Netflix has 43 million U.S. users and Parks estimates its churn rate over 12 months is only 9%.

From the article "New Amazon Prime Monthly Sub Aims At Netflix" by P.J. Bednarski.

Previously In The News

Nice Reaffirms Support for Dealers Amid DIY Surge

According to Parks Associates, nearly a third of security dealers sold DIY systems in 2023, and 10% of U.S. homes own a DIY security system. From the article, "Nice Reaffirms Support for Dealers Am...

DIY Security Systems are on the Rise, According to Parks Associates Research

Security dealers are looking to new areas to bolster their revenues, and that includes DIY systems, according to consumer technology and smart home research firm Parks Associates. According to Jaso...

YouTube TV Climbs to Fourth Among US Pay-TV Services

Landing NFL Sunday Ticket was a major factor in YouTube TV’s subscription growth, maintained Eric Sorensen, director for the streaming video tracker at Parks Associates, a market research and consulti...

To save money, Americans are considering ad-supported streaming offers

Tiers with advertising could help stem the loss of financially challenged subscribers from platforms, since according to a Parks Associates study, three out of ten American households unsubscribe from...

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