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New Report Assesses Costs Of Ad-Blocking On Internet Video

Parks Associates is urging media companies to develop advertising campaigns that are “integrated and nondisruptive to the viewing experience” for internet video watchers, releasing new data that shows that ad-blocking cost the digital publishing industries some $41.4 billion worldwide in 2015.

According to Parks Associates’s new research report, Tracking Eyeballs: Video Analytics and Measurement, U.S. broadband homes watch an average of 3.8 hours of internet video on their TV sets every week. This is 20 percent of all video viewing on the TV set (about on par with DVR usage). The report notes that consumers might increasingly use ad-blocking solutions if digital ad models are disruptive to the viewing experience.

From the article "New Report Assesses Costs Of Ad-Blocking On Internet Video" by Mansha Daswani.

Previously In The News

Netflix, Amazon, Hulu Dominate OTT Market, But Niche Players Gaining Ground

A new report released from Parks Associates shows that 59 percent of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The three main players have a serious stronghold, with only 6 p...

Roku IPO stands a fighting chance in a market hostile to tech offerings

Roku lost $24.2 million in the first six months of 2017 and has accumulated $244 million in losses during its history. Giant rivals can spend millions on moonshots that end up as failures, and the wor...

Apple Debuts 4K HDR Apple TV

Research from Parks Associates found Roku was strengthening its lead in the streaming media player space, cornering 37 percent of the market, while Apple trailed behind Amazon’s Fire TV, and Google’s...

Smart Home Adoption Predicted to Hit 55 Million Devices in 2020

U.S. households with existing broadband service will purchase nearly 55 million smart home devices in 2020 if current trends continue, according to a report from Parks Associates. The report found...

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