Providing market intelligence for more than 35 years

In The News

New RMR Opportunity: Smart Thermostat Service?

Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to pay $5 per month for a smart thermostat service that includes setup, installation, and repair/upgrades.

Parks tested multiple hardware-as-a-service scenarios in its 360 View: Energy Management, Smart Home, & Energy Providers report, and found that while consumers are generally averse to monthly fees, they are willing to pay for services with clear value that include tasks they cannot or do not want to perform on their own.

From the article "New RMR Opportunity: Smart Thermostat Service?" by Jason Knott.

Previously In The News

Parks: Many Smart Home Products Used Daily

"Safety and security are the main drivers for consumer interest,” said Parks president Stuart Sikes. Once people get the products home, Sikes added, consumers use them frequently. Among owners of mos...

VR Headset Market Developing: Survey

“VR is an immersive experience, and more is better for gamers — more immersion, better sound, better graphics, and more players,” Kraus said. “The mass market is more likely to adopt mobile VR, which...

Amazon Fire TV, Apple TV Gain On Roku, Chromecast

Amazon’s Fire TV and Apple TV are gaining on Roku in U.S. sales share, but Roku is holding on to its top spot even as a raging Amazon Fire flares up to tie Google’s Chromecast for second place, a Park...

VR Headset Demand On The Rise

As more households adopt the devices, “they will emerge as a new way to experience content streams coming into the home and a new interface for other connected devices throughout the home,” Parks also...