Providing market intelligence for more than 35 years

In The News

New Roku Channel Subscription Helps Unbundle Cable Programming

Roku is the industry leader in streaming devices, with data from research firm Parks Associates estimating that Roku commands an industry-leading 37% of the market (Amazon is moving up quickly with 28%). Its ad-supported Roku Channel is one of the top 15 channels on Roku devices, and Roku-powered smart TVs now account for 25% of all smart TVs sold in the U.S. It added news from ABC, Cheddar, and others to the Roku Channel in April.

From the article "New Roku Channel Subscription Helps Unbundle Cable Programming" by Rich Duprey.

Previously In The News

Americans Are Spending Less on Streaming in 2023 As Cord Cutters Cut Back

Over 350 streaming services have been tracked in North America alone, according to data from research firm Parks Associates – a vastly different market from digital video’s origins in 2007. “The sh...

Smart Home Owners Grow Increasingly Concerned About Cybersecurity

According to Parks Associates, 54% of U.S. internet households report experiencing a data privacy or security issue over the last 12 months, an increase of 50% since 2018. The consumer technology r...

More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says

A study from Parks Associates, a leading authority in consumer and market research, shows a concerning trend in security threats stemming from smart device use. The “Privacy and Data Protection for...

Actelis Launches Unique, Ultra Low Power In-Building Gigabit Connectivity Solution For Instant Service Provisioning of Multi-Tenant Units

According to a Parks Associates study, over 30% of US residents live in apartments and multi-family units and 50% report experiencing network issues. From the article, "Actelis Launches Unique, Ult...