Providing market intelligence for more than 35 years

In The News

News recap: Report shows promising telecom employment numbers

Nearly six in 10 broadband households in the U.S. subscribe to an over-the-top service like Netflix and Hulu Plus, according to a report from market research firm Parks Associates.

The average household spends $9 a month on subscription streaming video services, an increase from $7 in 2012. More than 75% of streaming media player owners have an OTT subscription. Parks found that nearly 50 million streaming players, including Google Chromecast, Apple TV and gaming consoles, will be sold globally by 2017.

"The number of hours watching video content continues to rise, exceeding 36 hours per week in 2014, with Internet video accounting for … about 13.3 hours a week," said director of research at Parks. "Rather than cannibalizing the consumption of broadcast, pay-TV and packaged media content, Internet view is increasing overall consumption levels for video."

From the article "News recap: Report shows promising telecom employment numbers" by Katherine Finnell.

Previously In The News

Streaming TV Costs a Lot Less Than Cable, but Choosing a Service Has Proven Frustrating

The sheer number of options, however, can be overwhelming for many consumers who are used to making one payment for their TV service. The offerings and prices for different services vary widely, makin...

Competition, Consolidation, And… Cosmo? A Look At OTT's Year To Come

Parks Associates Director of Research Brett Sappington told FierceOnlineVideo that the content issue means that OTT will continue to see a lot of churn in 2016 as consumers "stack" services, adding an...

Too Big To Fail? Virtual Reality Gets Big Push From Content, Cable Providers

Virtual reality is not 3D TV: that's the consensus in the wake of the Consumer Electronics Show, where the technology got plenty of attention thanks to a heavy hype cycle. The reason certainly isn't h...

Innovations In Content Discovery, Quality Key To Improving Users' Streaming Media Experience

As the lines between device makers, network operators, and content providers blur, the user experience has become more critical both as a point of competitive differentiation and a way to increase cus...