Providing market intelligence for more than 35 years

In The News

Nielsen: Time Spent Watching Connected TVs Jumped by 1 Billion Hours Thanks to Coronavirus

Parks Associates, in a new paper called "COVID-19 and the Dramatic Increase of Video Consumption," finds that the "Primary Video Device to Stream Online Videos," for more than a quarter of connected homes, is the smart TV, followed by the streaming media player and then the computer.

"Just as some stabilization appeared evident, the COVID-19 crisis introduced yet more turmoil," David Drury, Parks' research director, said in the release. "The pandemic has certainly increased demand and fueled higher levels of video consumption, but also has disrupted video production and distribution significantly. Production of many new originals are on hold, and major studio titles have released directly to the home, threatening the long-term viability of the theater-release model. It has never been more important for industry players to track users’ viewing habits and preferences, and align service offerings to changing consumer needs and lifestyles."

Parks had found earlier this spring that two-thirds of online households had a connected device in their home.

From the article "Nielsen: Time Spent Watching Connected TVs Jumped by 1 Billion Hours Thanks to Coronavirus" by Stephen Silver.

Previously In The News

2015 Sees 16% Spike In Pay-TV First-Timers In Spain

A new Parks Associates report, Connected Consumer in Europe, reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay-TV or to have cance...

Netflix Has Lowest OTT US Subscriber Churn Rates

Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...

Amazon, Google, Wal-Mart Fight For Your Smart Home

The hottest smart-home purchase this holiday season is likely to be a smart video doorbell. As many as 14% of U.S. households with broadband access say they're pretty likely to buy the device that...

Phone:
972-490-1113
Mailing Address:
5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive