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No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's and far ahead of Sony or Tivo.

It also stated that consumers rated Apple TV highly in setup, usability, gaming, and for purchasing content. It also noted that almost half of smart TV owners also used a streaming media player and that they used their media player much more frequently than their TV's built-in services. Yet Mims was so desperate to take swipes at Apple that he fudged the findings of that research. None of those facts fit his narrative of the "failing Apple TV that nobody uses," so he left them out.  

From the article "No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way" by Daniel Erin Dilger.

Previously In The News

Streaming TV news: Apple, Amazon and Google can't decide if they're friends or foes

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In the home, Parks Associates estimates that nearly 50 percent of U.S. broadband households use a personal assistant through an application or dedicated device. And currently 10 percent of U.S. broadb...

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Recently, Parks Associates tested consumer interest in smart home devices that can detect potential damage or loss due to water, fire, and theft and then notify the homeowners and/or take automated st...

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So, given all of this then, how can we predict such strong performance for a category that doesn’t have the best track record? Consider this: According to Parks Associates, more tan 100 million U.S. h...

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