Register

I agree with the Privacy Policy

In The News

Now with Streaming Stick, Roku isn't sweating the blitz

March 04, 2014

Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and Roku users are nearly three times as likely to use the device daily compared with Apple TV, currently Roku's biggest competitor.

A study by Parks Associates found that more broadband households report using Roku than any other streaming device.

From the article, "Now with Streaming Stick, Roku isn't sweating the blitz" by Joan E. Solsman.

Previously In The News

Online Video Via TV Is Rising

This year, 56% of smart TV set owners have accessed some video via a Net connection, according to media research firm Parks Associates. The number is up from 40% two years ago. Overall, Internet-con...

Is TV Everywhere Doomed...On Purpose?

For starters, most pay-TV subscribers aren’t even aware that they have access to TV Everywhere services. According to a recent survey by Parks Associates, fewer than 20 percent of pay-TV subscribers...

Looking At The Auction Marketplace From Other Perspectives

In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...

As Over-The-Top Viewing Grows, Those Users Spend More On Video

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...

‹
1
2
...
19
20
21
22
23
24
25
...
41
42
›