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Now with Streaming Stick, Roku isn't sweating the blitz

March 04, 2014

Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and Roku users are nearly three times as likely to use the device daily compared with Apple TV, currently Roku's biggest competitor.

A study by Parks Associates found that more broadband households report using Roku than any other streaming device.

From the article, "Now with Streaming Stick, Roku isn't sweating the blitz" by Joan E. Solsman.

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According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...

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