In The News

Now with Streaming Stick, Roku isn't sweating the blitz

March 04, 2014

Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and Roku users are nearly three times as likely to use the device daily compared with Apple TV, currently Roku's biggest competitor.

A study by Parks Associates found that more broadband households report using Roku than any other streaming device.

From the article, "Now with Streaming Stick, Roku isn't sweating the blitz" by Joan E. Solsman.

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Will Roku bring smart TVs into the cool crowd?

The flood of new competitors in the streaming-media device race -- joining stalwarts Roku and Apple TV have been the $35 Chromecast from Google and the high-end Fire TV box from Amazon -- underscor...

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About Parks Associates

Now with Streaming Stick, Roku isn't sweating the blitz

Previously In The News

Roku beats Apple TV -- again -- on usage, purchases

Apple TV adds CNBC, Fox Now

Chromecast at year 1: Why it's more than just an impulse buy (Q&A)

Will Roku bring smart TVs into the cool crowd?

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