Providing market intelligence for more than 35 years

In The News

Number Of Cord-Cutters Steady Year Over Year, Study Says

Even so, over-the-top services continue to grow, according to nearly all studies on the topic. Parks Associates recently reported that 44% of U.S. broadband homes have a subscription to an online video service such as Netflix, Hulu Plus, or Amazon. Added together, these various findings seem to indicate that the availability of OTT services is not causing cord-cutting, but rather is expanding the pie for video viewing.

From the article, "Number Of Cord-Cutters Steady Year Over Year, Study Says" by Daisy Whitney.

Previously In The News

Deep Thinking On Second Screens And TV Everywhere

As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...