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Number Of Cord-Cutters Steady Year Over Year, Study Says

October 09, 2013

Even so, over-the-top services continue to grow, according to nearly all studies on the topic. Parks Associates recently reported that 44% of U.S. broadband homes have a subscription to an online video service such as Netflix, Hulu Plus, or Amazon. Added together, these various findings seem to indicate that the availability of OTT services is not causing cord-cutting, but rather is expanding the pie for video viewing.

From the article, "Number Of Cord-Cutters Steady Year Over Year, Study Says" by Daisy Whitney.

Previously In The News

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New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed? Parks Associate...

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As consumers decide what they want out of their Over-the-Top (OTT) video experience, the industry is seeing some fairly high churn rates. While typical for subscription-based industries, some compa...

Nearly 80% of Smart-TV Owners Are Regular App Users

New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps....

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