Providing market intelligence for more than 35 years

In The News

Nvidia's New Shield TV Models Add Dolby Vision, Atmos

Nevertheless, it might not help Nvidia expand the reach of its Shield TV products. For most consumers, Dolby support may be just "nice to have."

"Dolby sound is certainly a selling point to audiophiles," acknowledged Kristen Hanich, senior analyst at Parks Assocates, a Dallas, Texas-based market research and consulting company specializing in consumer technology products.

"However, not a lot of consumers own home theater systems nowadays, and Parks Associates consumer survey data finds that while soundbar penetration is at roughly 24 percent of U.S. broadband households, only a small percentage of these owners claim to have a soundbar with Dolby Atmos support," she told TechNewsWorld. 

From the article "Nvidia's New Shield TV Models Add Dolby Vision, Atmos" by John P. Mello, Jr.

Previously In The News

‘You could hear a man’s voice coming from our cameras’: Woman issues warning to everyone who has security cameras

In 2023, Parks Associates claimed that 20% of American households now have video doorbells.  From the article, "‘You could hear a man’s voice coming from our cameras’: Woman issues warning to every...

How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain point...

The 2024 Guide to Smart Home Technology for Apartments

In a 2023 SmartRent and Parks Associates survey, 79% of apartment residents said they wanted seamless connectivity, and 48% said they’d pay $79.99 monthly for 1 gigabit WiFi service. From the Smart...

Vantiva Launches Smart Security Camera for Self-Storage

“Consumers are increasingly willing to pay for video features and coming to expect always-on monitoring. For example, video doorbells are now the most common smart home devices, with 22% of households...