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In The News

Nvidia's New Shield TV Models Add Dolby Vision, Atmos

Nevertheless, it might not help Nvidia expand the reach of its Shield TV products. For most consumers, Dolby support may be just "nice to have."

"Dolby sound is certainly a selling point to audiophiles," acknowledged Kristen Hanich, senior analyst at Parks Assocates, a Dallas, Texas-based market research and consulting company specializing in consumer technology products.

"However, not a lot of consumers own home theater systems nowadays, and Parks Associates consumer survey data finds that while soundbar penetration is at roughly 24 percent of U.S. broadband households, only a small percentage of these owners claim to have a soundbar with Dolby Atmos support," she told TechNewsWorld. 

From the article "Nvidia's New Shield TV Models Add Dolby Vision, Atmos" by John P. Mello, Jr.

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"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

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However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...

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