Providing market intelligence for more than 35 years

In The News

Nvidia's New Shield TV Models Add Dolby Vision, Atmos

Nevertheless, it might not help Nvidia expand the reach of its Shield TV products. For most consumers, Dolby support may be just "nice to have."

"Dolby sound is certainly a selling point to audiophiles," acknowledged Kristen Hanich, senior analyst at Parks Assocates, a Dallas, Texas-based market research and consulting company specializing in consumer technology products.

"However, not a lot of consumers own home theater systems nowadays, and Parks Associates consumer survey data finds that while soundbar penetration is at roughly 24 percent of U.S. broadband households, only a small percentage of these owners claim to have a soundbar with Dolby Atmos support," she told TechNewsWorld. 

From the article "Nvidia's New Shield TV Models Add Dolby Vision, Atmos" by John P. Mello, Jr.

Previously In The News

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...

Building Grid Resilience Amid Climate Change

According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive