Providing market intelligence for more than 35 years

In The News

One in 10 smart home device owners report unresolved technical problems

Smart home devices are supposed to make our lives easier, but if they suddenly stop working without warning, they can end up doing just the opposite. According to new research, more than one in 10 people have reported incidents of their internet-connected devices failing prey to technical issues that go unresolved.

Parks Associates surveyed consumers of smart home devices to find out more about how people interact with them. What they discovered was that 12 percent of smart home device owners in the United States have had a device become basically unusable due to a technical issue. Many of those problems went unaddressed for a significant period of time.

From the article "One in 10 smart home device owners report unresolved technical problems" by AJ Dellinger.

Previously In The News

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom executive vice president of data strategy and...

BMW’s Vision For A World Of Connected Cars

“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

Netflix Is King of Paid Streaming, Study Says

Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new...