Providing market intelligence for more than 35 years

In The News

One in 10 smart home device owners report unresolved technical problems

Smart home devices are supposed to make our lives easier, but if they suddenly stop working without warning, they can end up doing just the opposite. According to new research, more than one in 10 people have reported incidents of their internet-connected devices failing prey to technical issues that go unresolved.

Parks Associates surveyed consumers of smart home devices to find out more about how people interact with them. What they discovered was that 12 percent of smart home device owners in the United States have had a device become basically unusable due to a technical issue. Many of those problems went unaddressed for a significant period of time.

From the article "One in 10 smart home device owners report unresolved technical problems" by AJ Dellinger.

Previously In The News

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".