Providing market intelligence for more than 35 years

In The News

One in five US subscribers now ‘dissatisfied’ with pay TV service

Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates.

The future represents a 100% increase since 2013, according to Parks. Its TV Services: Changing the Channel Package report shows that only one-third of pay TV subscribers are very satisfied with their pay TV service, a drop from 57% who indicated very high satisfaction levels in 2013.

The research group’s 360 View Update: Pay TV and the Reality8 of Cord Cutting report meanwhile shows that 5% of US broadband households have never subscribed to a pay TV service, with adoption declines most notable among younger heads of household.

From the article "One in five US subscribers now ‘dissatisfied’ with pay TV service."

Previously In The News

New Research Shows We’re Now at Peak OTT

According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to Showti...

Smart Speakers Moving Toward 50% Market Penetration

Digital voice assistants continue to lead the race to the conversions of smart homes. The penetration of U.S. broadband households with smart speakers will reach 47% by 2022, according to a new stu...

Voice Shopping Starting To Catch On

Other recent studies suggest the number may be even higher. Parks Associates estimates that 28% of households already have a smart speaker and IDC says the Amazon Echo and Google Home devices will acc...

Long Battery Life Now Top Feature For Smartwatch Buyers

The leading feature when purchasing a smartwatch is long battery life, followed by whether it is simple to operate, according to Parks Associates. The most important features after this are water resi...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive