Providing market intelligence for more than 35 years

In The News

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smart home owners are using a hub or app to run their smart devices.

The report, 360 Deep Dive: Smart Home Ecosystems: Driving the Smart Home Forward, finds that homes with broadband are the most likely to turn to smart speakers, with 5 percent of these households using an Amazon Echo, Google Home or other voice-enabled device compared to 2 percent who use an independent brand.

From the articel "One in three smart home owners control them through a network, like Alexa" by Lauren Barack.

Previously In The News

Mobile Payments Still Confusing, Still Growing

The category certainly shows positive momentum. Last month, Parks Associates released research that found that one quarter of U.S. smartphone owners use payment apps at least once monthly and that mor...

23% Of Millennials Are OTT-Only Broadband Households

Nearly a quarter of millennial heads of household are over the top (OTT)-only, which is higher than the national average of 15% among US broadband households. According to research from Parks Assoc...

Netflix Subscriber Churn Increase Could Be Sign Of 'Stream Cutting'

With the growing number of streaming services, churn will be an issue as consumers experiment with different offerings, Brett Sappington, senior director of research for Parks Associates, told IBD....

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...