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One-Third of U.S. Broadband Households Have Multiple OTT Subs

December 28, 2016

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT service.

Parks refers to this as "service stacking," and says it marks an important step in the industry's growth.

“Parks Associates, through our OTT Video Market Tracker service, has identified the service-stacking phenomenon as an important step in the growth of the U.S. OTT video services marketplace,” says Brett Sappington, senior director of research for Parks. “Consumer willingness to subscribe to multiple services provides the consumer-paid revenues necessary for continued industry growth.”

From the article "One-Third of U.S. Broadband Households Have Multiple OTT Subs" by Troy Dreier.

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About Parks Associates

One-Third of U.S. Broadband Households Have Multiple OTT Subs

Previously In The News

More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says

Actelis Launches Unique, Ultra Low Power In-Building Gigabit Connectivity Solution For Instant Service Provisioning of Multi-Tenant Units

Unlocking Seamless Connectivity: The Benefits of NETGEAR’s Pro Wi-Fi Design Services and Pro AV Design Services

Your Devices are Getting Smarter: Here’s How the U.S. Can Build Trust in Them

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