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In The News

Online Viewing Has An Off-Ramp Problem

September 14, 2015

God bless early adopters. They pay the huge prices for items the rest of us aren’t so sure we need or want. The color TV! PCs and iPads. Cell phones the size of a loaf of bread! Their early confidence or just sheer excess cash made life better, or at least damn different. Out with the new. In with the newer!

Which brings us to over the top content providers. There are so many of them that you can make yourself silly trying to remember why one of them might be better than the other. As a recent report from Parks Associates points out, this might be a long search for entertainment nirvana.

In July, it noted that half of Hulu’s customers canceled the service the month before and that 9% of Netflix’s customers scrammed, too. Smaller services lose customers at Blackberry-like rates.

From the article "Online Viewing Has An Off-Ramp Problem" by P.J. Bednarski.

Previously In The News

Pay TV Subscribers Changing Packages, Not Necessarily Leaving

Nearly a quarter of consumers who subscribe to pay TV made changes to their subscriptions over the past year. But that news isn’t as bad as one might expect. According to Parks Associates, of t...

Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators

In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay...

Nearly 80% of Smart-TV Owners Are Regular App Users

New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps....

Parks Associates: TV apps gaining popularity, with 61% of tablet owners, 55% of smartphone owners using TV-related apps monthly

New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a...

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