Providing market intelligence for more than 35 years

In The News

Opera TV Launches Next-Generation OTT TV App Technology

“According to Parks Associates research, OTT video usage is expanding worldwide with 55 percent of UK broadband households and 51 percent in France watching TV online, compared to 70 percent in the U.S.,” said Aneesh Rajaram, CEO of Opera TV. “Opera TV Snap is the fastest way for broadcasters and VOD services to enter the OTT market. The platform allows them to reach new audiences on the home’s biggest screen, while also enabling content owners to monetize their existing video catalogs through Opera’s own ad networks and partnerships.”

From the article "Opera TV Launches Next-Generation OTT TV App Technology" by www.multichannel.com

Previously In The News

Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...

HBO Max: WarnerMedia in Talks With Roku on Deal, Amazon Fire TV Appears to Be a No-Go

Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’...