Providing market intelligence for more than 35 years

In The News

Orchestration Is The Tech-Wonder That Turns Software-Defined Video Into Cloud Agility

Multiscreen viewing is possibly the biggest driver behind the trend towards virtualized video processing and the orchestration that goes with it. But it is not the only one. As Brett Sappington, Director of Research at Parks Associates (the market research and consulting firm), points out, “On-demand consumption is also important. On-demand services began to push operators to deliver video in a different way, but it was multiscreen video that really forced the issue.”

From the article "Orchestration Is The Tech-Wonder That Turns Software-Defined Video Into Cloud Agility" by John Moulding.

Previously In The News

Smart Home Monthly Revenue Growth is Flattening

The home security sector is experiencing flattening recurring monthly revenue (RMR) growth as adoption of interactive services has passed the 50% mark, according to new smart home monthly revenue rese...

Parks: OTT Viewing Migrating to the Largest Screen in the Home

OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...

Report: Increasing Mobile Video Usage is a Leading Indicator for Cord Cutting

People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...

Parks Research: Technology Perceived Value Spikes During Pandemic

The COVID-19 pandemic has increased the perceived value of technology in 53% of broadband households, according to a Parks Associates’ survey. The study, “COVID-19: Impact on Consumer Spending and...