Register

I agree with the Privacy Policy

In The News

OTT Churn Rises As Consumers Switch And Sample

August 11, 2015

Lest pay-TV providers start thinking that their hotshot over-the-top rivals have it all, consider this latest tidbit: OTT services are dealing with churn, too. Big-time.

About 85% of U.S. broadband households subscribe to an OTT service, and in the last year about 4% of U.S. broadband homes pulled the plug on Netflix, comprising 9% of the Netflix customer base. Meanwhile, a massive 7% of broadband homes nixed Hulu Plus in the last year, wiping away about half of its subscriber base, according to Parks Associates, which produced the research report on churn.

From the article "OTT Churn Rises As Consumers Switch And Sample" by Daisy Whitney.

Previously In The News

Playing high-def video made easy

A recent news release from WD noted how much digital content people have amassed and said that most do not have the proper knowledge or hardware to view the content on a TV. The average consumer had...

Welcome to Hulu vision: A new Web site enables TV fans to watch their favorite shows past and present on one 'network

"Americans watch lots of video on their computers. More than 12 million people paid for this kind of content last year, according to a study by Parks Associates, a research and analyst firm that stu...

Company aims to improve safety in online games

The effort comes as millions worldwide play such games every day. According to a recent study by Parks Associates of Dallas, revenue from online games is expected to grow from about $1.1 billion las...

Verizon to lay out fiber plans for Keller

For more than a decade, telecommunications companies have spent billions of dollars installing the fiber-optic lines that pave the so-called information superhighway. Kurt Scherf, a vice presiden...

‹
1
2
...
10
11
12
13
14
15
16
...
46
47
›