Providing market intelligence for more than 35 years

In The News

OTT credential sharing will rob providers of $500 million

OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015, according to new research from Park Associates.

The report titled The Cost of Piracy shows 6% of US broadband households use an OTT video service that is paid by a person living outside of the household.

“Credential sharing has a measurable impact on video services, particularly in the OTT video service area, where young subscribers are active,” said Glenn Hower, research analyst, Parks Associates.

“The impact on OTT video revenues is especially troublesome as OTT providers are investing large sums of money to boost their original content offerings,” said Hower.

From the article "OTT credential sharing will rob providers of $500 million."

Previously In The News

Video Doorbell Adoption Rises to 20% in U.S.

Perhaps due to the popularity of Ring, 20% of U.S. internet households now have a video doorbell, according to Parks Associates. New research reveals that 20% of U.S. internet households now have a...

Man Could Face Prison Time for Reselling Thousands of Hacked Streaming Service Account Logins

Streaming subscriptions declined 25% from $90 in 2021 to $73 in 2023,  according to data from Parks Associates. On the flip side, more households reported using free ad-supported services by the end o...

Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy

Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers. Fr...

DEFINITION smart home

According to a recent report from consumer IoT market research firm Parks Associates, 55% of consumers are concerned about the security of their smart home devices. According to the Parks Associate...