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OTT Market Strong In U.S. And Growing In Europe

March 28, 2016

All data is from the recently released OTT Video Market Tracker from Parks Associates.

“OTT is definitely gaining traction across Europe. We are seeing new OTT video services spring up but not as many as in North America,” Brett Sappington, director of research at Parks Associates, says. “In many parts of Europe, pay TV penetration is lower than the U.S., and European consumers have been reluctant to pay for video in the past due to so many ‘free’ options such as the BBC iPlayer.”

From the article "OTT Market Strong In U.S. And Growing In Europe" by Laura Hamilton.

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OTT Market Strong In U.S. And Growing In Europe

Previously In The News

Can Traditional TV Keep Up In A Digital-First World?

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Voice shopping in retail expected to grow to $40 billion by 2022

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

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