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OTT Plus Terrestrial TV Makes U.S. Cord-Cutting Easier And Sling TV Exploits The Phenomenon With Hybrid AirTV Device

In the U.S., 2017 will be characterized by the rise of online Pay TV services, according to the research company Parks Associates. “While traditional Pay TV provides superior viewing quality, OTT video commonly excels in discovery, portability and personalized user experiences. Consumers care less about the network used to deliver the content than they do about access to the content, ease of use, and convenience,” says Brett Sappington, Senior Director of Research at the company.

Parks Associates has released new research showing that in the U.S. the likelihood of non-subscribers adopting Pay TV has declined since 2012, with half as many cord nevers adopting Pay TV in 2016 (2%) as there were in 2015 (4%). “The size of the cord never segment is slowly increasing,” Parks says.

From the article "OTT Plus Terrestrial TV Makes U.S. Cord-Cutting Easier And Sling TV Exploits The Phenomenon With Hybrid AirTV Device" by John Moulding.

Previously In The News

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CBS, Sling TV, Showtime Move Up Among Top 10 OTT Subscription Services

Netflix’s reign as the largest subscription-based over-the-top (OTT) streaming video on-demand (SVOD) service continues (no surprise there), but there was movement in Parks Associates’ ranking of the...

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