Register

I agree with the Privacy Policy

In The News

OTT Providers May Be Missing Key Revenues

May 17, 2015

Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amount of revenues from users. A third-quarter 2014 survey says 11% of all U.S. broadband home relying exclusively on shared OTT accounts when using subscription OTT services, according to Parks Associates.

The finding says that 8% are using a OTT video account held by someone outside of their home; and 6% are exclusively using a shared OTT account. Parks says 57% of U.S. broadband households access to some OTT.

Looking at some key OTT areas, Parks says 11% of Netflix users, 10% of Hulu Plus and 5% of Amazon Prime Instant Video are using an account paid for by someone else.

From the article "OTT Providers May Be Missing Key Revenues" byWayne Friedman.

Previously In The News

Connected TV Takes Center Stage in Internet of Things at Home

As live TV viewing continues its decline, so-called over-the-top video continues to grow, according to the study TV Everywhere and the New World of OTT by Parks Associates. Global OTT video ser...

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...

Online Viewing Has An Off-Ramp Problem

God bless early adopters. They pay the huge prices for items the rest of us aren’t so sure we need or want. The color TV! PCs and iPads. Cell phones the size of a loaf of bread! Their early confide...

40 Million Cars Connected To The Internet; 64% Want It

More than 40 million U.S. vehicles will be connected to the Internet by the end of this year, according to Parks Associates. And it looks like that’s just the start, with the number climbing steadi...

‹
1
2
...
17
18
19
20
21
22
23
...
46
47
›