Providing market intelligence for more than 35 years

In The News

OTT Service Forecast To See Sharp Growth In Next 5 Years

Over-the-top video platforms continue to see sharply higher new business and usage -- and will see rapid growth in five years.
Parks Associates says nearly 60% of U.S. broadband homes have used at least one OTT service in the past month; with more than 25% of homes using two or more in the past 30 days. Overall, nearly 60% of U.S. TV homes subscribe to OTT service with a monthly fee.

The survey notes 25% of all OTT video business in the U.S. started up this year; with 40% of all OTT services launched within the last two years.

From the article "OTT Service Forecast To See Sharp Growth In Next 5 Years" by Wayne Friedman.

Previously In The News

Netflix Investors, We Need to Talk About Churn

Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...