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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

OTT

streaming

churn

subscription

entertainment

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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About Parks Associates

OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

How many video devices do you have? About seven, survey finds

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Report: Viewers Say Churn is Based on Lack of New, Original Content

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