Register

I agree with the Privacy Policy

In The News

OTT Subscriptions Up 12% In US Since 2014

September 01, 2016

Broadband TV News

Netflix, WWE Network, and Hulu have the highest Net Promoter Scores among major OTT video services in the US, according to Parks Associates.

The international research firm notes that adoption of OTT video subscriptions has increased by 12% since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8% over that same time.

“We have seen a steady climb thus far in 2016,” said Brett Sappington, senior director of research, Parks Associates.

From the article "OTT Subscriptions Up 12% In US Since 2014" by www.broadbandtvnews.com

Previously In The News

With 50% of X1 Subscribers Accessing Netflix, Comcast and Netflix Expand Their Business Relationship

Recent research from Parks Associates reveals the important sales channel relationship legacy pay-TV providers like Comcast have become to Netflix. Just over 20%, or one in five, of pay-TV subscribers...

Consumers May be Overestimating the Security of Home Security

Consumers may be overestimating the security of home security. While 64% of American broadband households worry about security and privacy when they use their connected devices, 63% think the signals...

Millennial OTT Penetration May Have Topped Out, More Than Half Subscribe to Two Services

More than 85% of millennials in U.S. households subscribe to one or more OTT video services and penetration among Baby Boomers and older people grew more than 10% between 2016 and last year, according...

That Sound You Hear is Smart Speaker Sales Growth, Dominated by Amazon

That uncertainty figures to make the category interesting because it is increasing in popularity. Parks Associates said this week that 11% of U.S. broadband households plan to buy a smart speaker with...

‹
1
2
...
548
549
550
551
552
553
554
...
638
639
›