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OTT Video Churn Steady at 19%: Study

February 07, 2017

Parks Associates attributes a chunk of that OTT churn to consumer experimentation.

“These are not free trials but instances where consumers are spending real money to try out new OTT services. One-third of households that currently subscribe to an OTT video service have cancelled one or more services in the past year, which shows that there is quite a bit of experimentation occurring right now,” Brett Sappington, senior director of research at Parks Associates, said in a statement.

From the article "OTT Video Churn Steady at 19%: Study" by Jeff Baumgartner.

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OTT Video Churn Steady at 19%: Study

Previously In The News

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

Smart Home Evolution: Elephant in the Room

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