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In The News

Over 50% W Europe homes plan 4K purchase

A European consumer survey examining 4K consumer adoption and preferences revealed by Parks Associates at CES 2016 suggests that some 17 per cent of broadband households in the UK, France, Germany, and Spain are planning to buy a flat-panel TV in the next 12 months and over 50 per cent consider 4K an important or very important feature of their next model. Among these future buyers, 54 per cent are willing to purchase a 4K TV with the expectation that more content will be available soon.

From the article "Over 50% W Europe homes plan 4K purchase" by advanced-television.com.

Previously In The News

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

Apple Reportedly Plans To Revamp Its Apple TV+ App

Creating a central hub for content could drive more customers to embrace both the Apple TV interface and, eventually, the Apple TV+ streaming service. When it comes to streaming today, consolidation i...

You Can Save Over $350 a Year on Streaming Services If You Don’t Mind Commercials

Quite a lot, according to new data from Parks Associates. The average streaming household, which subscribes to 5.6 platforms, according to the research firm, could save $366 a year on average by sw...

Americans Are Spending Less on Streaming in 2023 As Cord Cutters Cut Back

Over 350 streaming services have been tracked in North America alone, according to data from research firm Parks Associates – a vastly different market from digital video’s origins in 2007. “The sh...

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