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Over half of US broadband households watch internet video on TV

More than half of US households with broadband are consuming internet video through their TVs, per research from Parks Associates. Seventy-two percent of households without a pay-TV subscription have an over-the-top video service, with 49% of broadband households reporting that they subscribe to Netflix.

From the article "Over half of US broadband households watch internet video on TV."

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22% of US broadband homes watch terrestrial TV

Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates. Households with both antennas and pay TV subscribe to multiple OTT video...

Subscriptions account for nearly 86% of US internet TV and movie spending

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...

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