Providing market intelligence for more than 35 years

In The News

Over The Top: Big, Diverse Disruptive Force

But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of those--and I do recognize the steps are going down with every qualitifier but still-- about 75% of them use their gaming console to access non-gaming stuff.

Parks also says 55% of all broadband consumers subscribe to an OTT video service, so the movement away from conventional content delivery has become significant enough that those OTT users represent a kind of consumer protest that is getting fast attention on Main Street.

From the article "Over The Top: Big, Diverse Disruptive Force" by P.J. Bednarski.

Previously In The News

Now with Streaming Stick, Roku isn't sweating the blitz

Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and...

CEO: Roku's future is TV's future (Q&A)

As Netflix and YouTube put video streaming into day-to-day lives, competition among streaming-media boxes has grown from the two-horse race -- Apple TV versus Roku -- to include Google's Chromecast...

Don't assume Apple will own the smart home -- here's why

Consider usage, though, and the underdog's prospects start looking up. From a Parks Associates study, while Apple has sold more units globally, about 37 percent of US households with a streaming me...

Google's Chromecast: Holding market share, losing viewers

Good news, bad news for Google: Chromecast is holding onto its slice of the streaming-video device market even as new rivals like Amazon's Kindle Fire TV emerge, but Chromecast is being used less a...