Register

I agree with the Privacy Policy

In The News

Over-The-Top TV Revenues Forecast To Hit $19B In 2019

June 10, 2015

New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services.
In the U.S., 57% of current traditional pay TV providers have an OTT video service, while 7% (8.4 million U.S. homes) have an OTT service but no pay TV services, according to Parks Associates. This last number includes consumers who have discontinued pay TV service and those who have never subscribed to pay TV.

Globally, Parks says revenue from OTT service will more than double in four years, reaching $19 billion in 2019 from $9 billion in 2014.

Other countries are a bit behind U.S. consumers -- but growing. In the U.K., 57% of pay TV homes with broadband have at least one OTT service, while Spain has 29% of pay TV homes with broadband that have an OTT service, and in Germany, the percentage is 24%.

From the article "Over-The-Top TV Revenues Forecast To Hit $19B In 2019" by Wayne Friedman.

Previously In The News

Tablets Top Smartphones For Branding Campaigns

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...

OTT TV Cuts Into Cable, Satellite Share

Although low-cost over-the-top TV services continue to gain steam, a somewhat older multichannel TV provider will continue to grow. Dallas-based media researcher Parks Associates says IPTV subs...

Consumers Prefer Connected TV Over 3D

Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...

Looking At The Auction Marketplace From Other Perspectives

In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...

‹
1
2
...
21
22
23
24
25
26
27
...
41
42
›