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Over-the-top viewing hours doubled in 2017

This isn’t the first indication of Roku’s dominance among video streaming devices — Parks Associates found that Roku was the most popular video streaming device in Q1 2017, commanding a 37% market share in the US. And streaming OTT devices like Roku and game consoles drove higher video consumption than mobile devices and traditional computers, according to Conviva.

From the article "Over-the-top viewing hours doubled in 2017" by Kevin Tran.

Previously In The News

Parks: Subscription Streaming Services Turn to Bundling to Drive Acquisition, Retention

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During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

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In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...

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Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...

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