Providing market intelligence for more than 35 years

In The News

Over-the-top viewing hours doubled in 2017

This isn’t the first indication of Roku’s dominance among video streaming devices — Parks Associates found that Roku was the most popular video streaming device in Q1 2017, commanding a 37% market share in the US. And streaming OTT devices like Roku and game consoles drove higher video consumption than mobile devices and traditional computers, according to Conviva.

From the article "Over-the-top viewing hours doubled in 2017" by Kevin Tran.

Previously In The News

Can We Outsmart Technology In The Race To Smarter Homes?

Right now, consumer use is all over the map. Homeowners lose interest in some technologies in a matter of months, and with others, like speakers and Google Home, usage doesn’t pick up until after the...

Merging Strengths Helps Founders Create Success

COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...

Roku Shares Skyrocket Due to Impressive Streaming Numbers

So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...

Apple TV App To Get A Second Life With Video Subscription Service

The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...