Providing market intelligence for more than 35 years

In The News

Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitude of panel discussions covering a variety of topics related to the adoption of smart home technology.

One of the first panels to take place during the event focused on smart home platforms and how consumers are leveraging them to integrate the multitude of connected devices that now comprise many U.S. residences. According to Jennifer Kent, Vice President of Research at Parks Associates, who also served as the panel’s moderator, a recent report from the firm found that U.S. households with broadband internet have, on average, 12 connected devices in their homes. Additionally, nearly one in five broadband households have a home control system and 28% have a security system that is professionally monitored with smart home control capabilities.

In fact, as of last July, Parks Associates research found that 55% of recent security system buyers chose to install the system themselves, compared with just a third that opted for professional installation. However, many professional integrators are now hopping on the DIY bandwagon looking to make hay on the trend any way they can.

In fact, 40% of security dealers reported installing DIY systems in 2020, according to Parks Associates, which is up significantly from previous year. Additionally, nearly half of all security dealers see DIY as a new revenue opportunity that will attract different customers to the professionally installed systems they offer for businesses.

From the article "Pandemic accelerates adoption of smart home solutions" by Joel Griffin.

Previously In The News

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...