Providing market intelligence for more than 35 years

In The News

Parks: 73% Of US Internet Homes Connect Their TVs

Some 73% of US broadband homes now connect one or more TV entertainment devices to the web, according to Parks Associates.

The research firm said this marked an 11% increase, compared to the beginning of 2015, in the use of connected in-home entertainment platforms – such as smart TVs, gaming consoles, streaming media players, Blu-ray players, and digital video recorders.

From the article "Parks: 73% Of US Internet Homes Connect Their TVs" by www.digitaltveurope.net

Previously In The News

Research Shows Smart Lighting Receiving Increased Consumer Interest

Parks Associates research says demand for smart lighting products to work with other smart home devices has quadrupled. Smart lighting systems are growing in popularity among consumers, with adopti...

Amazon modifies ad revenue, impressions share policy for international Fire TV apps

Amazon controls one of the most-dominant streaming TV platforms in the United States, with its Fire TV operating system installed on 40% of devices in the domestic market, according to data from Parks...

Insta-analysis: ADT to divest its full commercial business

“ADT is a powerhouse player in the residential security space, and this move to divest its commercial business shows the focus they are highly focused on the residential market,” adds industry analyst...

AT&T Workshops Aim to Boost Digital Literacy for Seniors

In March 2021, Parks Associates reported that 34% of all U.S. senior broadband households use smart speakers or smart displays. The firm defined seniors as those over 64 years of age. From the arti...