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Parks: Broadcast TV Still Trumps Streaming Video

December 10, 2018

Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according to data from Parks Associates.

While the Addison, Texas-based research firm sought to highlight the fact broadband homes consume five hours of streaming video weekly, the data underscored the fact traditional distribution channels continue resonate.

From the article "Parks: Broadcast TV Still Trumps Streaming Video" by Erik Gruenwedel.

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About Parks Associates

Parks: Broadcast TV Still Trumps Streaming Video

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

Research: over 50% of U.S. broadband households stream content on TV screens

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

More Americans Are Getting Familiar With Virtual Reality Technology

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