Providing market intelligence for more than 35 years

In The News

Parks: Internet-Connected Entertainment Devices Now in Close to 75% of U.S. Homes

Internet-connected entertainment devices rose 11% since 2015, according to new market data from Parks Associates. The number of U.S. broadband households that make use of at least one Internet-connected in-home entertainment device has risen to 73% over that time period, Parks said.

From the article "Parks: Internet-Connected Entertainment Devices Now in Close to 75% of U.S. Homes" by Andrew Burger.

Previously In The News

AI-Powered Presence Detection

According to Parks Associates data, 62% of security system owners reported that their systems triggered “too many” false alarms in the last 12 months. To retain customers, security companies must prio...

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services mu...

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

Last week, we ran a story about a recent Parks Associates study concerning the rising interests in smart video doorbell installations. Now, Parks Associates has released a new white paper – sponsor...

Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says

Revenue from sports streaming and cable subscriptions in the US is expected to increase from $13.1 billion last year to $22.6 billion by 2027, according to intelligence firm Parks Associates. From...