Register

I agree with the Privacy Policy

In The News

Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

December 11, 2016

Half of the people who try a virtual reality (VR) headset say they intend to buy a VR headset. But just 15 percent actually do, according to new market research from Parks Associates.

Retailers and manufacturers would do well to expand public outreach and demos beyond industry events, especially during the holiday shopping season, the market research provider says.

From the article "Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do" by Andrew Burger.

Previously In The News

Entertainment Giants Reevaluate Their Smaller Streaming Services

“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...

HBO Max Finally Comes To Amazon Fire Devices; No Deal Yet For Roku (But There's A Workaround)

WarnerMedia has yet to clinch a deal to get the service on Roku, the other dominant streaming device — although Roku users now have a workaround for that (more on that below). Together, Amazon and Rok...

How the Pandemic Shaped the CES Agenda This Year

While connected home gadgets have always figured heavily into CES’ agendas in recent years, this year marked a shift in the specific kinds of smart devices people want, according to Jennifer Kent, VP...

Netflix Investors, We Need to Talk About Churn

Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...

‹
1
2
...
526
527
528
529
530
531
532
533
534
535
›

Smart Home: Products And Services

Consumer Electronics And Entertainment

Broadband And Mobility

Connected Health And Wellness

SMB

Global Research

Event

Our Services

Analyst Insights

Media

About Parks Associates

Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

Previously In The News

Entertainment Giants Reevaluate Their Smaller Streaming Services

HBO Max Finally Comes To Amazon Fire Devices; No Deal Yet For Roku (But There's A Workaround)

How the Pandemic Shaped the CES Agenda This Year

Netflix Investors, We Need to Talk About Churn

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store