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Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

Half of the people who try a virtual reality (VR) headset say they intend to buy a VR headset. But just 15 percent actually do, according to new market research from Parks Associates.

Retailers and manufacturers would do well to expand public outreach and demos beyond industry events, especially during the holiday shopping season, the market research provider says.

From the article "Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do" by Andrew Burger.

Previously In The News

Smart Home Adoption To Benefit Security

Market research firm Parks Associates, based here, is predicting that an increase in smart home controllers will help drive the increased adoption of home security systems—moving the penetration rate...

OTT Video Business Models: 55% Are Subscription-Only, Says Parks

In a recent decision, the U.S. Court of Appeals for the 9th Circuit upheld industry participants contention that subscribers’ sharing of their OTT video service passwords without the consent of their...

Report: OTT Video Subscriber Growth Pegged at 12%

The number of U.S. broadband households who have signed up for OTT video services from a major provider has risen 12% since 3Q 2014. Both consumer awareness and the number of OTT video services availa...

One-Quarter Of Total OTT Video Subscriptions Driven By Connected Apps

Connected device apps are increasingly important in driving OTT engagement, now accounting for more than one quarter of total OTT video subscriptions, according to new market research conducted by Par...

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